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The Marketing Workspace handbook

Less figuring it out.
More making it happen.

From your first idea to a published post. Clear, practical guides for every part of your workspace.

52 practical guides

One workspace.
A clear next step.

Content · Customers · Collaboration
52 guides

Create a content-calendar post

Plan a post manually with its creative brief, channel and publishing time.

Before you begin

Plan and edit content permission.

Here’s how to do it

  1. Open Content and choose Add post on the date you want to use.

  2. Choose the platform and content format, and check the post date and time.

  3. Fill in the content idea and relevant fields, including hook, objective, target audience, caption, creative direction, call to action and hashtags where shown.

  4. Review platform-specific fields and any additional custom details before saving.

  5. Save the post, then open its calendar card to check the brief and workflow stage.

What happens next

The saved post is available to your team. It must pass internal review before appearing in the client portal.

Good to know

Saving a plan does not publish it. Approval, media, account access and publishing settings are separate requirements.

Based on the Marketing Workspace interface reviewed 27 October 2026. Options can vary by role, plan and channel access.