Business KnowledgeStep-by-step guide
Set your Brand Personality
Tell AI what the brand represents, how it speaks and how people should feel.
Manage business knowledge permission to update; knowledge viewers can read.
Here’s how to do it
Open Knowledge and go to Brand Personality.
Answer each of the five single-choice questions about representation, personality, communication, audience feeling and content style.
Choose Other when you need a custom answer, then fill in the text field.
Select Save personality and wait for confirmation.
Revisit this section when the brand direction changes.
What happens next
The saved identity can shape AI Studio content and customer replies for this workspace.
Good to know
Brand voice does not override facts, the customer’s intent or handoff and safety rules. If no personality is saved, existing generation continues normally.