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The Marketing Workspace handbook

Less figuring it out.
More making it happen.

From your first idea to a published post. Clear, practical guides for every part of your workspace.

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Content · Customers · Collaboration
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Set up AI replies and use reply suggestions

Apply your business knowledge and brand voice to customer conversations.

Before you begin

Inbox management for setup; reply access for drafts; the relevant AI feature must be available.

Here’s how to do it

  1. Add accurate sources and Brand Personality in Knowledge first.

  2. In Inbox, open AI & inbox setup.

  3. Choose the reply tone, enter appropriate handoff guidance and turn Automatic AI replies on only when you want them enabled. Wait for settings to save.

  4. For a manual suggestion, open a conversation and expand AI reply assistant.

  5. Select a tone, add context for that reply if needed, and choose Draft reply. Review the suggestion, use it in the composer and select Send when ready.

What happens next

Automatic replies can process eligible new messages; suggestions remain drafts until you use and send them.

Good to know

AI suggestions can be wrong. Brand voice must not override factual knowledge or sensitive-customer handling. Encrypted X history is excluded from shared AI context.

Based on the Marketing Workspace interface reviewed 27 October 2026. Options can vary by role, plan and channel access.