ResearchStep-by-step guide
Turn a research finding into a content brief
Carry evidence and a practical angle into AI Studio.
Before you begin
Manage knowledge and generate AI content permissions.
Here’s how to do it
Open a current finding in Research and review its evidence.
Make sure the finding is included for AI recommendations.
Select Create brief. Showwork opens Generate with the research direction carried over.
Review the objective, dates, platforms and instructions; adapt them to your campaign.
Start generation only when the brief is ready, then review the resulting drafts.
What happens next
A sourced idea informs a deliberate generation request.
Good to know
Create brief does not automatically generate, approve or publish posts.