Analytics & ReportingStep-by-step guide
Use AI reporting recommendations
Move from performance evidence to a deliberate content experiment.
Manage analytics and performance-recommendation access; generating content needs AI/content access.
Here’s how to do it
Open Analytics & Reporting and select the report filters you intend to analyze.
Open AI action studio and read the available findings and evidence.
Use Refresh AI analysis when you want a new analysis and have the required allowance.
Filter findings by wins, improvements, trends or next actions.
Use Create content from this insight or Apply all recommendations to carry the selected direction into Generate.
Review the campaign settings and brief before starting a content batch.
What happens next
Observed performance informs a new brief; content is not automatically generated or published merely by applying recommendations.
Good to know
AI analysis can consume allowance and is not proof of causation. Validate suggestions against business knowledge and actual customer needs.